HOW WE WORK
BE Athena provides bespoke hospitality consultancy. Whether you are opening a new venue or hotel or are diversifying your current business, we can help you flourish. We take a customized and collaborative approach with every client, finding the right language and identity that fits each project. Every venue presents a unique set of opportunities & challenges — our job is to define the puzzle pieces and how they work together.
We are happy to work alongside you at your venue, or remotely from our offices in Nashville & Atlanta, offering our expertise to support your business needs.
Using our team's range of skills and expertise, we will evaluate your opportunities, troubleshoot your challenges and implement strategies designed to level up your private events business.
the foundation
Behind-the-scenes processes, policies and strategy are essential to establishing a strong foundation. What are you charging for your services and why? What are your venue policies? What’s in your bar package? If your venue could talk, what would it say? Who is your ideal client? We’ll help you with the basics (and not-so-basics) so you’re ready to hit the ground running at launch.
What if your doors are already open, but you’re not receiving as many sales inquiries as you’d like? You’re slammed with potential clients, but they aren’t the right fit, or you’re having a hard time converting them to contracts? We’ll take a look at your current processes, from your sales team to your client contract, and provide guidance. With a couple of tweaks, you can be well on your way to increased profitability.
the space
Are you providing the right amenities for your target market? Is the client experience consistent from the website to the drive up to the venue to the sales tour? Does your venue layout optimize functionality and meet the needs of your clients? Are you including thoughtful touches for your client and their guests?
the team
An event is like a movie shot in one take. It takes a special type of person who can flow with all the moving parts; adapting to the family dynamics, working with the various vendors, gracefully guiding the humanity of it all. We will help you refine your venue's approach to servicing your clients and guidelines for team performance.
the community
You are who you surround yourself with. Choose wisely. Be sure your preferred partners align with your company’s core values. We will guide you in selecting a well curated range of vendors that compliment the needs of your venue while highlighting your brand and position in the market.
the revelers
What’s a party without the people? We bring the right kind of clients to your space through a thoughtful and integrated mix of marketing, events, and sales strategy. These are the people who bring your space to life!
YOUR REPUTATION
You’ve built your foundation. You’ve hired your A-Team. Your preferred vendor list is tight. You’ve thrown a dozen successful events. It doesn’t stop there! We provide ongoing monitoring of your online & IRL reputation.
Disco Ball Photo Credit: Elvira Kalviste